July 1st 2018. VitrA is pleased to announce the launch of a new portfolio, Signature Collection. This will be available to select number of retailers and will offer brand new and revamped products. Designed to give a new commercial offer for existing display-partner retailers - VitrA’s Signature Collection, needs a minimum of two Signature displays in return for great terms.

Described by VitrA as a portfolio of designs, the Signature Collection includes the new and all-encompassing Integra range - an appealing contemporary design that includes sanitaryware, furniture to meet both commercial as well as domestic bathrooms. Also new is Ecora Infinit, a mineralcast basin choice for the existing popular VitrA furniture range as well as a facelift for the best-selling Shift collection and an impressive choice of mirrors with shelves and illuminated mirror cabinets. Also included in the V-care Essential which gives access to the increasingly popular shower toilet market to more qualifying retailers.

“We believe that Integra will become a best seller,” says Margaret Talbot, Marketing Manager for VitrA. “The Signature Collection provides display retail partners with a complete, competitive and compelling range of bathroom products. The chance to enjoy success with products like Integra is obvious - the two-basin design (round and square) combined with the choice of furniture gives our retailers endless scope for creative design, and the ability to offer their customers choice. We feel that Integra is one of the most complete collections on the bathroom market. Its simple contemporary style has appeal for everyone from starter home customers to families and older householders looking to update. Our VitrA Showroom of Excellence retailers will also be able to offer the new Signature Collection.”.

Margaret adds that offering a mineralcast option gives the Ecora range a cutting-edge update. “Mineralcast has a high shine and sharply delineated edges. It is an increasingly popular material for basin manufacture and is hard wearing and easy to clean– all part of our policy of offering our display retailers enhanced brand value through products that are exactly right for their market. There will be a comprehensive new brochure to support the product ranges.”

Caption: Integra from VitrA one of the most comprehensive consumer/commercial bathroom collections available and brand new for 2018.

VitrA Background:

VitrA Bathrooms is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is Turkey’s leading sanitaryware manufacturer. In recent years VitrA has expanded into international markets and over 50% of VitrA’s total output is sold outside of Turkey. From 16 production facilities in Turkey, Germany, France, and Russia, VitrA produces a full range of bathroom products including over 5 million pieces of sanitaryware, complementary bathrooms furniture, baths, brassware, and bathroom accessories, which are distributed to over 75 countries on 5 continents. VitrA UK is an active member of both the Bathroom Manufacturer’s Association and British Institute of KBB Installation.