VitrA become latest BiKBBI corporate sponsor

The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI), confirmed today that bathroom manufacturer VitrA has become the latest premium KBB brand to support the organisation.

VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups, and was founded in 1942. VitrA has been supplying UK bathroom retailers for 25 years and is firmly established as one of the leading bathroom brands.

A truly global brand, VitrA manufactures a complete range of bathroom products including some six million pieces of sanitaryware including baths, bathroom furniture, brassware and accessories annually across some 75 countries!

BiKBBI CEO Damian Walters commented on the announcement by saying: “We’re hugely grateful that another big KBB manufacturer has decided to support our organisation. The endorsement of the BiKBBI by blue-chip brands like VitrA means that we can collectively achieve so much more as we cannot be ignored. With a rapidly growing membership and exciting initiatives like our forthcoming apprenticeship launch these really are exciting times.

Damian added: “We welcome VitrA to the BiKBBI family and thank them for their commitment. The support we receive from our corporate members is invaluable and is making the difference and enabling us to grow.”

Speaking on behalf of VitrA, Margaret Talbot, Marketing Manager, said: “We are delighted to be a corporate sponsor of BiKBBI, the installer is a vital part of the jigsaw to VitrA and their importance can be overlooked by the industry. However, we are constantly striving to be the go-to bathroom brand by offering great products that are straightforward to install. In line with this we have recently launched a new campaign which directly supports bathroom installers. The Fit and Forget promotion is aimed at the growing wall hung frames and flush plate market and ensuring the installers get access to the relevant training and product knowledge.”

NOTES TO THE EDITOR:
About The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI): The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI) represents over 5,600 installation businesses across the UK, as well as a number of KBB retailers, manufacturers and distributors of KBB product. The organisation launched in 2006, is Secretary of State Sanctioned and not-for-profit registered, registered in England & Wales (06533488). BiKBBI is responsible for education, standards and the support of business that operate within the KBB installation sector, whilst supporting consumers with free guidance and access to business that have been independently accredited. See: www.bikbbi.org.uk for further information.

About VitrA
VitrA Bathrooms is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1942, VitrA is Turkey’s leading sanitaryware manufacturer. In recent years VitrA has expanded into international markets and over 50% of VitrA’s total output is sold outside of Turkey. From 16 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5 million pieces of sanitaryware, complementary bathrooms furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on 5 continents. For further information about VitrA, please call 01235 750 990 or visit the website at www.vitra.co.uk.

Further Information:
This press release was issued on behalf of The British Institute of Kitchen, Bedroom & Bathroom Installation Limited, by Publicity Engineers Limited. Further information can be obtained from Rob Nicholls (rob@publicityengineers.com) or 01992 478 109.