VitrA launches striking new colour schemes


and textured tile collections at Cersaie 2018 Leader in creating innovative ceramic surface solutions, VitrA unveils a series of new designs at specialist ceramic fair Cersaie in Bologna, Italy (24 - 28 September). Introducing two new colour schemes - ColorCode and Natural Stone - the collections bring VitrA’s ongoing research in textures and materials to life.

Combining a striking colour palette with a vast array of materials and finishes, ColorCode offers a variety of design possibilities.
Its elegant simplicity draws inspiration from monochromatic minimalism enhanced by the diversity of materials. With ColorCode, VitrA has fused the urban character of concrete, the natural delicacy of wood grains, the organic element of pebbles and the radiance of metal with the timelessness of ceramic.

Urbancrete is a colour body porcelain collection that features a modern, architectural look imbued with the robust character of exposed concrete. Introducing a hexagonal geometric pattern, the collection is highly durable, with a powerful anti-slip surface that is easy to clean and suitable for high traffic public spaces.


Also a colour body porcelain collection, Ceppostone reinterprets the traditional Italian Ceppo di Gré, an ancestral stone valued for its beauty and strength since ancient times. With a large, granular texture, the collection consists of grey and mink hues with modular sizes, and offers a high degree of durability that makes it desirable for all usage conditions. Ceppostone also exists in the Natural Stone colour range.

The Scale collection brings VitrA at the forefront of large-size tile manufacturing. Flexible and durable, Scale offers a wide range of solutions for both interior and exterior settings.

Made from porcelain, Urbanwood adds a modern touch to the intrinsic serenity of Scandinavian wood. Marrying nature with concrete in an effortless and harmonious manner, the collection’s highly effective anti-slip surface ensures that it is safe for all commercial and public uses.

In this collection, the shine of the metal sheets creates a striking contrast with the cool calm of porcelain. Available in iron and bronze, Metalcrete offers a large variety of tiling options and patterns for a sophisticated industrial look.


Natural Stone
With Natural Stone, VitrA continues to enrich its material portfolio with new surfaces that allow the user to create a multitude of combinations.

A colour body porcelain collection, Stonelevel features the look and feel of concrete. The range merges the natural imperfections of stone with the texture of exposed concrete and combines it with a warm colour palette.

A colour body porcelain collection inspired by the traditional Cardoso stone of the Italian Alps, Cardostone features the distinctive veins of Cardoso stone, available in natural grey and anthracite as well as beige and white. The uneven surface recreates the appearance of the original stone’s texture. Highly anti-slip, easy to clean, and also suitable for outdoor use, Cardostone perfectly complements any contemporary spaces.


VitrA - Hall 36 Stand A38-B43
Cersaie - Fiera di Bologna
Piazza della Costituzione, 40128 Bologna