VitrA presents its latest designer collaboration at designjunction 2018

VitrA presents its latest designer collaboration at

designjunction 2018

Plural collection designed by Terri Pecora for VitrA

This September, leading bathroom brand VitrA will participate for the first time in designjunction, London’s premier exhibition for contemporary design and one of the main destinations of the London Design Festival. The first bathroom brand to ever exhibit at the show, VitrA has chosen designjunction to launch Plural, the latest addition to its growing designers portfolio, in the UK.

‘We are very pleased to take part in designjunction this year and honoured to be the first bathroom brand to ever exhibit at the show. We are thrilled to showcase our new Plural collection among leading names in contemporary furniture design,’ comments Margaret Talbot, VitrA UK Marketing Manager.

Conceived by Milan-based American designer Terri Pecora in collaboration with VitrA’s design team, Plural is inspired by the heritage of communal bathing spaces and rituals, introducing the bathroom as a social hub where people meet and reconnect with themselves, their close friends and family.

‘Plural consists of a group of elements, which are meant to be used together or separately and which could almost be in any area of the home. The colour palette and texture featured in the collection are not normally associated with a bathroom environment. Plural is very furniture orientated and aims at making the bathroom a versatile living space in its own right where one can spend time at their own leisure,’ explains Terri Pecora.

Plural collection designed by Terri Pecora for VitrA

Now in its eighth year, designjunction will take over the South Bank, London’s most iconic cultural and creative hub, and deliver a specially curated programme of exhibitions, installations, pop up shops, talks and workshops across three key locations including the Doon Street site (contemporary design, lighting and pop-up shops), Riverside Walkway (outdoor installations) and Oxo Tower Wharf (experiential features).

VitrA - Stand F6, Doon Street site

designjunction London 2018
Thursday 20 September - Sunday 23 September 2018
Oxo | Doon Street | Riverside Walkway
South Bank, London, SE1

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Notes for editors:

About VitrA:

VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. VitrA has been supplying UK bathroom retailers for 25 years. Founded in 1942, VitrA is Turkey’s leading sanitaryware manufacturer. In recent years VitrA has expanded into international markets and over 50% of VitrA’s total output is sold outside of Turkey. From 16 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5 million pieces of sanitaryware, complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents. VitrA UK is an active member of the Bathroom Manufacturer’s Association.

About designjunction:

designjunction is London’s leading destination for contemporary interior design and culture, held annually during the London Design Festival in September. designjunction presents more than 200 world-class international brands and smaller cutting-edge design labels to an audience of design professionals (architects, interior designers, retailers and media) as well as consumers. In 2017, designjunction attracted more than 28,000 visitors in five days.

designjunction is a show for the industry, by the industry.